Gen Z is starting to enter the workforce and while it's believed that they will transform the future workforce, there is still a lot that researchers, marketers and companies have to learn about them.
What do we know about Gen Z so far?
Born between 1996 and 2012, they are the first generation to spend their entire adolescence with a smartphone, hence their nicknames such as Digital Natives, Gen Wii and the iGeneration. The infographic below based on research conducted by by The Center For Generational Kinetics, paints a picture of the Gen Z candidate and shows you what you can expect from your future graduate hires.

19 traits of Gen Z candidates:
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They earn their own spending money from young age.
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They actually work all the way through college.
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iGen is more focused on work than millennials were at the same age.
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GenZ candidates want to work in fun environment.
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A flexible working schedule is their priority.
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12% of Gen Z are already saving for their retirement; 35% will start saving in their 20s.
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Many Gen Z have learned about finance from their parents and want to avoid debt at all cost.
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They love YouTube, Instagram & Netflix.
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They are fond of money and payment apps.
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Gen Z boys want to spend money on products while Gen Z girls on experiences.
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They make purchasing decisions based on input from family and friends.
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But they still check online ratings and reviews and can be influenced by their findings.
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They have a practical mindset grounded in reality and can be seen as less optimistic than millennials.
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They consider “communication” to be the most important soft skill.
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Gen Z spend more time on their smartphones than on laptops or PCs.
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Health conscious - wellbeing is of a high importance
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They're sugar conscious and love "adventurous" food
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More likely to place high value on time with their family than their friends