How to Use Social Media to Boost Employee Engagement

5 min read

As many independent surveys and reports have shown, engaged employees are more productive, focused, positive and achieve higher results than their disengaged colleagues. 

They want to give their best to the organisation in order to contribute to its success. They satisfy their need of fulfilment by helping the company achieve their goals. It isn’t surprising, that many HR managers work towards boosting employees motivation as a means of increasing their productivity.

 

A study of 2,300 employees, conducted by Weber Shandwick, revealed that 50% of employees publish messages, pictures and/or videos related to their work on their social media platforms. 

 

Social media ignites employee activism

 

Since employees are already using social media to talk about their work and office, it seems like a natural step to incorporate the use of these channels into the company’s HR strategy. Many companies are already using social media for HR purposes in the form of Enterprise Social Network (ESN) such as Yammer or Jostle.

But how can companies harness employees’ drive to share information with their external networks to their own advantage?

 

Here are a few ways to get started:

 

1. Put a social media policy in place 

The lines between professional and personal social media profiles are blurred therefore it’s important to give employees guidelines that clearly specifies the type of information that can and can’t be shared on their profiles. This will help to avoid any sensitive and unwanted information being publicly shared by accident by unaware employees.

 

2. “Opinions are my own” 

Encourage your employees to add this or similar disclaimer to their descriptions on their social media platforms. This way your company will avoid being held responsible for everything your employees publish on social media. Especially anything related to your industry or niche.

3. Corporate social media

If you have corporate social media accounts, these can be used to engage with your employees who are also present on the same networks. Make sure to re-share any posts the employees publish that refer to your company. Featuring your employees’ social posts on your company’s blog is another way of encouraging them to share positive content related to your brand.

 

 

 

 

4. Engage employees who are already on social media

Engage with employees who have social media channels but aren’t using them actively. Running an internal competition or a scheme is an effective way of giving employees a small nudge to start using the platforms.

 

5. Recognise your employees’ hard work on your social media. 

It will have a positive impact on your social media presence while at the same time boosting their motivation and satisfaction. You can take it a step further and show your support by posting about your employees’ personal achievements as well (with their consent). 

 

Queensland Police positing that their pipe band is better than Taylor Swift:

 

 

Virgin too are well known for highlighting and congratulating long-serving employees:

 

6. Make sure your management is on board. 

The managers and leaders are role models for their teams as they are the ones setting examples. Having them interacting with your brand on social media will positively impact the entire company. 

 

 

7. Provide internal training 

Provide internal training sessions for those who’d like to get started on social media but aren't sure how to do it. Social media is a great tool to build your employees personal brands and while many would agree, a big number of the employees may struggle with knowing where to start. Formal social media training will help educate them on how to set up their profiles, manage their accounts and what your company’s policy is.

 

 

Social media is all about connections, relationships and self-expression. It can help to create consistent and genuine engagement on the side of your employees. Employees are ambassadors of your company. If you can get them engaged with your brand on social media channels, it will lead to higher productivity, increased customer trust and new sales leads coming into your company.

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